Digital printing, with its short print runs and cutting-edge presses that produce genuine, brilliant, and accurate colours, has the potential to turn us all become publishers. It’s simple to make your own sleek brochures, glossy magazines, books, catalogues, and annual reports using online booklet printing. Here are a few booklet printing guidelines to keep you on track while creating your next phenomenon in booklet printing!
1) Select the appropriate kind of binding.
Booklets are thinner-bound publications than books. Simple saddle-stitching (staples along the spine) is ideal for booklet printing with fewer pages (8 – 40). Choose excellent binding if you have more pages (20 – 240). This is a unique binding style in which the spine is kept together by glue and a paper cover.
2) Make room for the binding.
Remember to allow adequate room for the binding when preparing artwork for a bound publication to prevent critical text from being cut off or difficult to read. This is particularly true for perfect-bound manuscripts, where text on the inner borders (near the bonded binding) may be concealed if it is too close to the fold.
3) Sort through your data.
Consider the message and ask yourself what you’re attempting to express. Make sure the section headers in your pamphlets and booklets are informative and detailed, or that they pique your interest. Make sure to include all required contact information.
4) Think about your front cover artwork.
Whether you’re printing booklets for newsletters, periodicals, or corporate reports, the front cover is critical to their success. Save the front for a well-thought-out and well-worded core statement. To pull the customer in, use bright, enticing photographs for your full-colour printing, as well as innovative design to make your cover stand out.
5) Make use of high-resolution photos.
Don’t make the mistake of printing booklets, brochures, and catalogues using low-resolution photographs from your website, since they will look terrible on paper.
6) Select the appropriate paperweight for the inside pages.
For your brochure and booklet printing, make sure you choose the appropriate paperweight. Using a heavier stock offers your document a more sumptuous appearance, but if you use too many sheets of thick paper, your document may spring open – particularly if you employ saddle-stitching. If your booklets contain more than 28 pages, use a heavier weight paper such as 120gsm or 150gsm.
7) Get the paper finish on the interior pages just perfect.
Choose a paper with a gloss finish for more punch and vivid visuals. For instructional or text-heavy compositions, choose silk or uncoated paper. Choose page lamination if you want your booklet to be extra-durable.
8) Select the orientation that best complements your layouts and designs.
If you have a lot of large landscape photographs, make your booklet artwork wider than it is tall, and print it in landscape orientation if you have a lot of them.
9) Select the most appropriate paper and finish for your cover.
The cover of your booklet may determine whether it is picked up or abandoned. Choose a sturdier paper for your booklet’s cover to make it more robust and durable. When it comes to magazine printing, a high gloss finish is recommended for cover artwork that truly ‘pops out.’ Choose matt lamination for a more understated, modern appearance for your books.
10) Be aware of page counts.
Remember to include the front and rear outside and inside covers when counting booklet pages. Page 1 is the front cover, page 2 is the inner left cover, and so on. If you choose a saddle-stitched booklet, ensure sure the total number of pages is a multiple of four. A saddle-stitched booklet is a folded work with one or more sheets that each include four pages or panels. The overall page count of a booklet made up of four two-sided spreads, for example, would be 16 pages. When selecting a perfect-bound booklet, ensure that the total number of pages in your booklet is a multiple of two.