Are you looking for some exhibition advice?
A trade/industry show provides the ideal venue for acquiring new consumers who may not otherwise be found. It’s also an excellent time to introduce your company’s brand, a new collection, and a comprehensive offering to your sector. Due to the fact that both other creatives and buyers will be in attendance, it is essential that you arrive prepared and ready to network. But how do you go about it if this is your first time? Is it possible to tell whether what you’re doing is correct?
Prepare to present your brand to the best of your ability by reviewing these ideas for making the most of your exhibition experience.
Setting your goals before the show is essential.
As Benjamin Franklin famously said… “Failure to plan is preparing to fail…” therefore make sure that before you accomplish anything at all, you give yourself a quantifiable aim.
With your company’s development at the forefront of your thoughts, write out precisely what you want to accomplish by exhibiting. Consider objectives such as the number of leads you hope to generate, the establishment and enhancement of brand and company awareness in your target market, the generation of sales revenue following the show, the generation of market feedback, and the identification of new partners to collaborate with.
Getting ready Effective preparation is essential for exhibition success. There are a few things you can do ahead of time to ensure that you are as prepared as possible.
Create an ‘elevator pitch’ that you can give to people in an elevator.
You’ll have between 30 seconds and one minute to capture the attention of your prospective client attention span. That’s all, that’s all there is to it. It takes just 30 seconds to make a difference. It is critical that you establish your brand, product offering, and inspiration throughout this moment; thus, don’t leave anything to chance. Preparing your pitch in preparation can help you deliver it smoothly and consistently on the big day.
- What questions are likely to be asked by buyers?
- What is the source of your inspiration for your designs?
- What distinguishes your product from the competition?
- Tell us a little bit about yourself and how you came to start your company.
- What is the cost of your product?
- Is it possible to get a sample run?
- Can you tell me how long it takes to process an order?
- Do you have a policy regarding minimum order quantities?
- Is it possible for you to give exclusivity to your products?
- Where can I purchase your product or find out more about it?
- Has Covid-19 had an impact on the pricing of your products?
Print a big number of marketing materials for distribution.
Buyers will come to the show to meet and browse through the items of perhaps hundreds of innovative stationers, which will be on display. Possessing some eye-catching freebie things that prospective clients may peruse after their visit can aid in their recall of your brand and goods. As a bonus, this will assist with follow-up activities following the show.
Everything you need to prepare for an exhibition marketing printing may be found in our specialised Exhibition Collection.